Own Brand Development
The second development project during my career was at Daylesford Organic. The brief was to create a range of Organic Own Brand products, working with the two Daylesford farms for a source of organic ingredients, creating products in the Daylesford kitchens with the production team, and where necessary using external manufacturers.
As at Harvey Nichols quality was paramount and where possible ingredients grown on the two farms were used in products, which included; Condiments, Bakery Goods, Confectionery, Biscuits, Soft Drinks, Tea, Honey and Jams. The biggest challenge were the production volumes, careful planning and negotiation was necessary to ensure that the right amount product was manufactured at the right price.
The Daylesford own label brand has proved successful and is available from;