Harvey Nichols Foodmarket
Own Brand Development
During my career at Harvey Nichols, I worked with the inspirational designers Michael Nash Associates, who successfully won coveted D&AD awards for the design of Harvey Nichols own brand products;
The brief was to manage the Own Brand Projects from conception through to launch. Sourcing the right product from the right manufacturer, developing recipes, negotiating the key elements with manufacturers, packaging suppliers, ensuring volumes were manageable, prices were realistic and the quality of each product was the best offer available.
During the development, products were sourced from the UK, Europe and the United States, all of which helped to build the iconic range of Harvey Nichols Own Brand products, which is still a successful range of products.
As part of the Harvey Nichols management team, I was instrumental in the new Food Market openings and the domestic store expansion programme, in Leeds, Birmingham, Edinburgh and Manchester.
Each Foodmarket opening was carefully planned, taking into account; product selection, category space allocation, product positioning to customer flow, cross merchandising and the visual appearance of the products. Priority product positioning was given to the Harvey Nichols Own Label, exclusive lines, products with key price points and high profit margins. The Harvey Nichols own label was allocated category shelf space and gondola end space, to give impact and presence for the opening.
The whole process and implementation had to work in conjunction with the other store teams, which included fashion and cosmetics, so the logistics and planning with other teams was important to a successful opening.
The outcome of each opening was and still is a wonderful representation of the Knightsbridge store, offering both Harvey Nichols own label and unique branded products.