own brand development
Mark Lewis Food and Wine can offer tailor made Project Management services and the delivery of own brand product ranges, which can be developed from existing products, or added as new lines to compliment an existing selection.
My services; from conception to launch:
- To ensure your products have a point of difference and to guarantee quality. I can work with your existing New Product Development team or chef, or act as your NPD team and give guidance on product recipes or blends.
- I find the right manufacturing partner to produce your products.
- Design of your Own Brand is key to its success, so I can work with your existing design team, or find a design partner to create the right look for your Own Brand products.
- Quality and cost of packaging is important to the success of a product, so I identify suitable Packaging Manufacturers and work with them to ensure quality and cost is right for the product.
- I can produce all of the required UK legal text copy for your products and write additional copy for product usage.
- Assist in the planning of logistics, give guidance to minimum manufacturing quantities and support your internal stock control team when new products arrive.
“During the development, products were sourced from the UK, Europe and the United States, all of which helped to build the iconic range of Harvey Nichols Own Brand products, which is still a successful range of products…”
Finally and if required I can follow the new product/s through their first year, training shop floor staff, ensuring merchandising has impact and help to analyse sales, to ensure the new products are fulfilling the business requirements.
Harvey Nichols Foodmarket
The brief was to manage the Own Brand Projects from conception through to launch. Sourcing the right product from the right manufacturer, developing recipes, negotiating the key elements with manufacturers, packaging suppliers, ensuring volumes were manageable, prices were realistic and the quality of each product was the best offer available.
For support delivering your next projects;